Jacob Jugashvilli: A Retrospective


Jacob Jugashvilli is an artist that believes in,  and practices a philosophy of “How before the What” his artwork is born out of process rather than out of the meaning. The meaning, he believe is born after the process. This retrospective invitation and website takeover for Gagosian Gallery was designed based upon this philosophy, and invited the guests to participate in the process, in order to discover the meaning.